Reach respondents across India through structured telephone surveys and computer-assisted interviewing. CATI (Computer-Assisted Telephone Interviewing) enables systematic data collection, real-time response recording and efficient survey monitoring. Political Metrics provides CATI survey services for political research and commercial market research, helping political parties, businesses, research organisations and institutions understand public opinion, voter preferences, consumer behaviour, market trends and customer perceptions.
Political Metrics provides CATI (Computer-Assisted Telephone Interviewing) services for political research and commercial market research across India. Our survey teams conduct structured telephone interviews to understand public opinion, voter preferences, consumer behaviour, customer satisfaction and market trends. Responses are recorded through computer-based questionnaires, helping research teams organise and review survey data in a consistent way.
Sample dashboard only. Figures are illustrative and do not represent actual survey operations or completed client projects.
CATI makes it possible to reach respondents over the telephone using a structured questionnaire. Political Metrics supports different types of research, from voter opinion surveys to consumer and customer studies. Each survey is planned around the research objective, sample requirements, questionnaire and reporting needs.
Conduct telephone surveys to understand public opinion, voter preferences, local issues and views on public affairs.
Collect responses before and after elections to study voting preferences, issue awareness and changes in opinion.
Understand how people view government programmes, public services, current issues and social developments.
Gather feedback on products, services, market preferences and changing consumer needs through telephone interviews.
Understand buying habits, product usage, brand awareness and the factors people consider before making a purchase.
Ask customers about their experience, service quality, expectations and areas where businesses can improve.
Measure brand familiarity, customer opinions, brand recall and responses to new products or services.
Collect feedback on new products, proposed services, advertising concepts and product features.
Conduct structured telephone interviews for organisations, research institutions and public or private sector projects.
Every CATI survey follows a planned process. The questionnaire, respondent sample, calling process and quality checks are decided before the interviews begin.
Understand the research objective, target respondents, sample size, geography and survey duration.
Prepare the questions and programme them into a computer-assisted telephone interview system.
Trained interviewers make calls, ask the questions and record responses in the survey system.
Review responses, check data quality and prepare survey summaries, tables and dashboards.
Survey scope, respondent lists, languages, sample design and reporting frequency are agreed for each project.
CATI stands for Computer-Assisted Telephone Interviewing. An interviewer speaks to a respondent over the phone while following a questionnaire displayed on a computer. The answers are recorded directly into the survey system.
This approach helps research teams follow the same set of questions, monitor completed interviews and review survey progress without waiting for paper questionnaires to be collected and entered later.
CATI can be used for political surveys as well as market, consumer, customer satisfaction and institutional research.
A CATI project generates several types of information. These sample dashboards show how survey progress, respondent profiles, call outcomes, research responses and interview quality can be presented in one place. Select each tab to explore the different views.
Illustrative project overview
Sample daily calling output
Illustrative regional sample completion
Illustrative aggregate respondent profile
Illustrative respondent share
Illustrative target comparison
Illustrative calling status report
Sample pending follow-ups
Illustrative completed calls by time slot
Illustrative respondent selections
Illustrative consumer survey responses
Illustrative rating distribution
Illustrative call review and data checks
Sample duration distribution
Illustrative completed interviews by interviewer
Illustrative combined project report
Survey progress: Completed interviews are compared with the agreed sample target.
Respondent coverage: Check the sample distribution across the selected regions and groups.
Data quality: Review incomplete records and entries flagged during quality checks.
Research findings: Present the main responses, comparisons and observations.
A typical report structure
All dashboard values and visualisations are illustrative examples. Actual CATI survey dashboards are prepared using verified project data, the agreed sample and the questionnaire.
CATI can be used across different sectors. The questions, sample design and reporting change depending on what the organisation wants to understand.
Voter opinion, public issues, election surveys, candidate awareness and political research.
Product awareness, brand recall, shopping habits and consumer preferences.
Customer feedback, service experience, customer satisfaction and market studies.
Structured telephone interviews for independent research projects and institutional studies.
Public feedback, service awareness and responses to programmes and initiatives.
Brand perception, advertisement feedback, product testing and customer research.
A good survey project needs more than a team making telephone calls. It needs a clear questionnaire, a suitable respondent sample, organised interviews, regular checks and a report that is easy to understand.
A clear understanding of the study, target respondents, sample requirements and questionnaire.
A planned interview process, suitable calling schedules and a structured approach to callbacks.
Review of responses, interview records, missing information and data consistency.
Clear findings, response tables, charts and dashboards based on the research objectives.
Political Metrics undertakes CATI survey projects for political and commercial research requirements across India.
Understand how CATI works, where it can be used, and what to consider when selecting a CATI survey company in India.
CATI stands for Computer-Assisted Telephone Interviewing. It is a survey method in which an interviewer calls a respondent and follows a questionnaire displayed on a computer. The answers are recorded directly into the survey system for later review and analysis.
The phrase is sometimes used to describe a computer-assisted telephone interview. The commonly used industry term is CATI, or Computer-Assisted Telephone Interviewing. The interviewer asks the questions over the phone and records the answers using a computer-based questionnaire.
Political Metrics provides CATI survey services for political research and commercial market research. Projects can be planned for selected states, regions or wider India-level coverage, depending on the research objective, sample requirements and available respondent contact data.
CATI can be used for political opinion surveys, voter research, public opinion studies, market research, consumer behaviour, brand awareness, customer satisfaction, product feedback and institutional research.
CATI interviews are conducted over the telephone. Field surveys involve interviewers meeting respondents in person. The right method depends on the target population, research questions, available contact details, coverage needs and the nature of the study.
Yes. A CATI project can be planned across multiple states and selected languages. The languages, interviewer requirements, respondent sample and calling plan should be agreed before the survey begins.
Survey progress can be reviewed through dashboards that show calls attempted, completed interviews, pending callbacks, call outcomes, sample progress and quality checks. The exact dashboard depends on the survey system and the reporting requirements.
A CATI report can include survey methodology, sample details, respondent profiles, question-wise responses, charts, response comparisons and key observations. The final report is prepared around the agreed research objectives.
Compare companies on their research planning, questionnaire design, interviewer training, calling process, quality monitoring, sample management and reporting. It is also useful to understand how they handle different languages, regional coverage and the data required for your project. Ask for a clear scope and methodology before starting.
Share the research objective, target locations, proposed sample size, number of questions, languages and expected timeline. Political Metrics can review these requirements and discuss a suitable survey scope and quotation.
Whether you need a political opinion survey, a nationwide market research study, consumer feedback or customer satisfaction research, discuss your requirements with Political Metrics.
Survey scope, sample design, respondent contact data, permissions and reporting requirements are confirmed for each project.
Political Metrics is a India’s leading political strategy consulting firm specialises in Political PR, Surveys (pre,exit & post poll), Election Campaign Management, Political Party Registration, Political Advisory, Campaign War Room, Political Intelligence, Analytics, Digital & Social Media Management.
