Digital Media Management
Digital Marketing For Politics
The website’s main advantage is that the vast majority of voters use Google to look up candidate names. The website has the ability to divert traffic away from the search engine. Voters can get detailed information about the candidates’ perspectives on current political events and developments. We can also track visitor information such as location, age, gender, and other details.
Politicians should be active on all major social media platforms. They must post regular updates on social media about their activities, opinions, and responses to competitors. In India, the most popular social media platforms are Facebook, Twitter, YouTube, and Instagram. Despite the fact that it is not a social media platform, WhatsApp is assisting social media strategy by facilitating content sharing in groups of party supporters.
Analytics can be used to manage political campaigns in a variety of ways.
The four types of analytics are search analytics, web analytics, social media analytics, SMS & mobile analytics, and paid campaign analytics.
Big Data and Analytics provide critical information about how campaigns work and how voters react to candidates’ positions on various issues. We can get detailed information about the audience’s age, location, browser, and content engagement rates.
Paid campaigns can be launched in the networks listed below.
Google Display, YouTube, Facebook, and Instagram campaigns
- Mobile App Marketing
- Location-based targeting (Geo-Fencing)
- Email Marketing Retargeting / Remarketing
- SMS marketing
- Putting advertisements in specific news apps/portals.
Digital Marketing Services For Election Management
- Facebook Campaigns
- Twitter Campaigns
- Youtube Campaigns
- Instagram Campaigns
- SMS Campaigns
- IVRS Calls
- Digital Media Intelligence
- Sentiment Analysis
- Digital Media Audits For Political Party/candidates Pages
- Drafting Digital Media Content Strategy
- Online Reputation Management
- Micro Targeting Campaigns
- Streaming Video Ads on Facebook & Twitte
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Political Metrics is a India’s leading political strategy consulting firm specialises in Political PR, Surveys (pre,exit & post poll), Election Campaign Management, Political Party Registration, Political Advisory, Campaign War Room, Political Intelligence, Analytics, Digital & Social Media Management.